SEO Techniques That Can Lead To Google Penalty


All businesses who want to stamp their presence online want their website to be ranked at the top in google search engine. digital marketing agency edinburgh, use many techniques so that your business gets the highest SERP rankings. But there are some methods which can land you in trouble. SEO is evolving fast and what was efficient and acceptable earlier may not be appropriate today say experts at The problem with not being updated with the latest is that your website can be blacklisted and you might have to pay a Google penalty also. Once you are penalized, your business may not be able to recover from this as the competition is stiff. Not many people are aware of the SEO mistakes they are making, so below is a list of such errors that can land you a Google penalty if used.

Keyword stuffing: Optimizing keywords and keyword research is the most critical aspect of SEO. By using the proper keywords and placing them at the right place, you will be able to get your website a better SERP ranking. But a word of caution here is that keyword stuffing is something that should not be used as that could lead to Google penalty.
Keyword density was an important consideration previously, but not anymore. If your website content has irrelevant keywords to maintain keyword density google notices it and can term your content as spam. When unwanted and irrelevant content is available on your website just to get ranked higher, it leads to lousy UI experience and would attract a penalty. Instead of stuffing keywords, relevant content with appropriate keyword usage can give you better results.

Low on content: Blogs that are less than 1000 words are termed as shallow or thin content blogs. That may vary depending on the type of industry, but this is the norm. Google is looking at content which has depth, and a blog with more than 1000 words will be more likely to be shown rather than a blog with 300 words even if you did all other kinds of organic marketing methods, so content marketing is essential with blogs which are detailed and in depth.

Atypical links to and from your website: Links which are used to change the website’s ranking on the PageRank in search results may be considered unnatural links or links that are not typical of your website. These links to your site can cause your site to be penalized as Google thinks you have planted them. The reverse of unnatural links from your site to another website will also mean you have to pay the penalty as you are selling links.
Internal linking is allowed but it should be organic and should not be only to improve your PageRank. These internal links should lead to relevant web pages with useful information on the topic.
Cloaking: This is a technique which shows a different version of the website than the one the user views. The consequence of cloaking to manipulating rankings is an offense which can attract a complete ban on your site.

Things To Look For In Miami SEO Training

SEO Training Services

As many people go online and opt to transact their businesses online, more and more business owners are also seeking for ways to reach a wide gamut of customers beyond their geographical boundaries. They are doing this through Search Engine Optimization, the process of making a website is not only attractive to visitors but also easily available by optimizing it to certain standards to get high rankings in search engines. The demand for search engine optimization services has led to an entire industry of people and companies offering webmasters SEO services.

These services can be quite expensive, particularly for an up-and-coming webmaster who is just getting started in the business. Therefore, as a result of this, there are many training courses available online for webmasters who would wish to learn a thing or two about SEO and do the optimization personally to cut down on costs. Because the Miami SEO training courses are numerous, webmasters are mostly left confused on which is the best training course that will meet their personal needs. Below are tips to guide you through finding the best Miami SEO training course.

First and foremost, you have to gain a basic understanding of what SEO is all about. Familiarize yourself with SEO, its history, how it has evolved over time, what Search Engine Page Ranking is, and its importance to an online business. Armed with this information, you will be in a great position to make an informed decision on which is the best and most customized SEO training course or whether you are just wasting your time on money on a scam course.

Arguably the most important aspect of SEO is keywords and keyword phrases. They define whether or not a website can be clearly located online through the search engines. You should be able to select the right keywords that will be able to attract potential buyers to your website. When looking at the outline of an SEO training program, it is important to look at how it is going to handle the keyword issue. It has to familiarize you with the various methods that will help you choose the most effective keywords. Note however that learning to select the most effective keywords will only be possible if you are aware of how the search engines work. Thus, a good training program should acquaint you with that too.

If you plan to succeed using and implementing SEO techniques, you have to know about content writing. Content writing, or copywriting, is, however, a very broad topic that can be a whole new separate course on its own. Your training program should, however, teach you the basic of content writing, as that is all that is important for SEO purposes.

You should also be trained on how to drive traffic towards your website. You might be having the most beautiful website, and the greatest product or service in your niche market, but if you cannot drive traffic towards your website, they are all useless. For a business to thrive online, it has to have traffic, which is made successful by effective use of links.

In conclusion, while there is a disadvantage of learning something online, for instance, the inability to socialize with other people taking the similar course, the advantage of this course that should make you undertake it is the mere reason that it is quite affordable and less demanding.

Professional SEO Consultant Serving Successful Businesses


Search Engine Optimization is no longer a new concept. It is around for long serving as backbones of successful businesses. While some know exactly what they require to build the business, a few require some professional help to make their website search engine optimization ready. SEO consultancy is a great way to get your website professionally done. The professional seo consultant not only provides consultancy for setting up search engine optimization enabled sites likes, but also helps you to revive and renew your plunging businesses.

Two reasons drive to optimize your website. One is to increase your site traffic and build the business, and the other is to build your fallen business.

Increasing website traffic is done by proven methodologies of optimizing your site content and getting them ranked in top search engines. The SEO consultant tells you what your focus should be and also help you stay focused. It helps you stay on as favorite search engine results by constant reviewing and by identifying new opportunities.

Some businesses face a sudden plunge due to reasons such as:

1. The dormant existence of the site without any hits: This happens when you do not opt for the right methods to keep your visitors coming back for more. Ultimately when the hits stop, you fail to create customers out of visitors.
2. Search engines stop with your home pages: Usually, a well-organized homepage gets frequent visits from search engines. But, if you do not continuously review and work on your content, the search engines might just stop with your home page.
3. No new business: Again, this happens when there is no site traffic and eventually leads to business stagnation.
4. Unethical practices to get ranking: You may be using the right keywords, but an excess of anything could turn out to cause worse expected results. Once a search engine scores you out for unethical practices, it is quite a Himalayan task to get back on your feet.

These are rather serious problems that could cause long term damages. The professional seo consultant plays a major role in understanding your business and help in seeing it grow again. Ensure that you and your consultant unanimously work towards the betterment of your site. Agree and deploy best practices in search engine optimization to ensure that your site is ethical and efficient.

An efficient analysis of content optimization and keywords will significantly improve the visibility of your site and will bring in relevant hits to your site. Keep reviewing your site and experimenting with new technology based on suggestions from your SEO consultant and you will see your businesses mature and ripen.

Good marketing consultants are indeed a rare breed and difficult to find. There are some things you may want to consider before hiring a professional consultant. Be sure to conduct your own research when choosing your consultant. There are several “consultants” out there who know nothing about search engine optimization. Rather than wasting your time and money on imitations, be sure to find someone with the knowledge and credentials that will best benefit you.

Easy Ways To Speed Up Your WP Website

Speed Up Your WP Website

Undoubtedly, WordPress (WP) is considered to be a wonderful platform but suffers slightly from its slower speed. Hence website owners need to take some precautions as stated by the popular wp speed optimization guide by Bit Pak in order to prevent the website from becoming sluggish. The experts at the website, say that such a hassle can result in less traffic and even reduce the chances of getting new prospects.

In this short article, an attempt has been made to educate the website owners on how to increase the speed of WP website. Here, one should remember the fact that the aspect of the speed of downloading time really matters for the first time visitors. According to experts, even a two second delay time of loading of websites can cause around four percent reduction in customer satisfaction. When ignored, this slip can create a cascading effect on the bottom-line of the business. More importantly, the search engine giant Google has included website speed in its algorithm ranking. This clearly indicates that the speed of the websites has a direct impact on Search Engine optimization. Hence a slower website can cause a twin effect namely losing the prospects as well reduction in search engine rankings.

How To Fix The Slower Speed Of WP Website?
Slower downloading occurs due to various reasons in all the websites including the famous WP website. However, it is not the end of the road as many solutions are available to the website owners. For the benefit of the readers and the concerned individuals, some of the time-tested solutions are listed below. It should be noted that these reasons are not listed in accordance with any criteria or by any importance. Using some of the suggestion mentioned here can surely enhance the speed of your WP website. Read on to know these reasons:

· Select a good hosting service
This tip will surely work in a long way in keeping your website’s speed with great consistency. Things like shared hosting can cause some issues of speed over a period of time due to overload. Look for the WP Engine managed WordPress hosting for the best results. Take inputs from the persons who have learned these issues in a hard way.

· Select a solid theme or framework
Do not be fascinated with themes that have a variety of features and every unwanted feature can be made as a stumbling block for the speed of the websites. Thesis Theme Framework is said to be a better one as per the experts and users. Hence go for this framework

· Use Content Delivery network (CDN)
This is a unique suggestion that can help the online marketers who use large blogs. The CDN takes all your static files and lets your visitors download them. Here the usage of Max CDN Content Delivery Network is strongly recommended in order to keep the right speed of your WP website.

· Optimize the images
Use the image optimizer Smush that reduces the image size without compromising the quality.

Role Of Link Building In SEO Services

link building1

The role of the link building in the present age of online marketing is very significant in this web world. The term link building stated here is widely used by the Search Engine Optimization companies as well as any Freelancer who is engaged in Internet marketing services. According to, the job of link building is considered to be the most powerful web tool used by the SEO firms in all parts of the world.

Basically, it is a unique technique used by the SEO companies to increase the quality and traffic to the websites. You may even ask how the qualities of websites are defined. The quality of any website refers to its attractiveness of the website towards the search engines as well as the traffic it gets with the web users. Top ranking websites by the search engines like Google are considered to be the best quality websites. A website that attracts more than a thousand users is rated as quality websites in the parlance of present online marketing.

The word link building is used to describe the interconnectivity of the websites as preferred by the developers. For a simple understanding just imagine the mathematics sign hexagon in which each edge represents one website. With the main website as its hub, a link building is well connected to six websites. Hence a link building is purely an SEO trick to attract more traffic to the websites. By using the link building technique, one can make a surrounding a main money website with a circle of high-quality web pages. This circular pattern of these link buildings enables to push the main website into the top search engine rankings. A better quality link building always makes it more effective and long lasting. The web properties of the link building are dependent on the web contents used in the article directories. Websites like WordPress, Ezine, etc. are the ideal websites that are connected by quality link building contents in supporting the main money or high premium websites.

Now, with the increasing demand of highly quality and result oriented link building services, leading search engine optimization service providers in the many countries have come up with latest and highly quality services within your budget. In order to reap the benefits of high-quality link building services, all you need to do is simply find the right internet marketing company and select an affordable package of link building.

Leading SEO companies offer different link building packages to provide you with the right link building services within the appointed time frame and budget so that you can also achieve high page rank and set customer base. Apart from this, they also assume the best in industry link building strategies and methods according to your site requirement.

Link building services do not only ensure website visibility in an effective way but also pave the way for generating more traffic. Link building as the name implies can be anything, but a concept of adding incoming links to the site and send you link to other sites to be added.