All businesses who want to stamp their presence online want their website to be ranked at the top in google search engine. digital marketing agency edinburgh, use many techniques so that your business gets the highest SERP rankings. But there are some methods which can land you in trouble. SEO is evolving fast and what was efficient and acceptable earlier may not be appropriate today say experts at www.forbes.com/sites/forbesagencycouncil/2017/12/04/local-business-marketing-its-time-to-rethink-word-of-mouth/#2001558525e7. The problem with not being updated with the latest is that your website can be blacklisted and you might have to pay a Google penalty also. Once you are penalized, your business may not be able to recover from this as the competition is stiff. Not many people are aware of the SEO mistakes they are making, so below is a list of such errors that can land you a Google penalty if used.
Keyword stuffing: Optimizing keywords and keyword research is the most critical aspect of SEO. By using the proper keywords and placing them at the right place, you will be able to get your website a better SERP ranking. But a word of caution here is that keyword stuffing is something that should not be used as that could lead to Google penalty.
Keyword density was an important consideration previously, but not anymore. If your website content has irrelevant keywords to maintain keyword density google notices it and can term your content as spam. When unwanted and irrelevant content is available on your website just to get ranked higher, it leads to lousy UI experience and would attract a penalty. Instead of stuffing keywords, relevant content with appropriate keyword usage can give you better results.
Low on content: Blogs that are less than 1000 words are termed as shallow or thin content blogs. That may vary depending on the type of industry, but this is the norm. Google is looking at content which has depth, and a blog with more than 1000 words will be more likely to be shown rather than a blog with 300 words even if you did all other kinds of organic marketing methods, so content marketing is essential with blogs which are detailed and in depth.
Atypical links to and from your website: Links which are used to change the website’s ranking on the PageRank in search results may be considered unnatural links or links that are not typical of your website. These links to your site can cause your site to be penalized as Google thinks you have planted them. The reverse of unnatural links from your site to another website will also mean you have to pay the penalty as you are selling links.
Internal linking is allowed but it should be organic and should not be only to improve your PageRank. These internal links should lead to relevant web pages with useful information on the topic.
Cloaking: This is a technique which shows a different version of the website than the one the user views. The consequence of cloaking to manipulating rankings is an offense which can attract a complete ban on your site.